Jodi Stemler Consulting managed communications and outreach for the American Fly Fishing Trade Association’s premier fishing event in Washington DC – the Jim Range National Casting Call and Family & Youth Casting Call. This included designing print materials, managing the events’ websites, coordinating media outreach and organizing partner involvement in all communications efforts. The outreach efforts of the partners resulted in more than 350 children participating in the public family day event in 2008. For 2009, a short video and public service announcement were developed to help publicize the family day and increase attendance further.