The American Wildlife Conservation Partners played an integral role in the 2008 White House Conference on North American Wildlife Policy. To help raise the visibility of this once-in-a-generation event, Jodi Stemler Consulting managed media relations and communications for the Partners. This included redesign of the Partners’ website, development of outreach materials, and partnering with Versus to develop a video to communicate the importance of the conference to sportsmen. These efforts resulted in more than 120 articles that were published in outdoor media.